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cartier white gold love bracelet purchases

Gold has always been alluring to humans partly because of its rarity, partly because it has generally been considered to be the purest of metals, and also because over the centuries it has weaved rose gold cartier love bracelet itself into the sentiments and traditions of people.

Nowhere is this more in evidence than in India (and even China).

When gold prices zoomed, far from discouraging demand, people flocked to gold because the metal proved once again that it was the ultimate security. It was better than the dollar, and certainly better than the Indian rupee. But India move into pure gold jewellery is strategically significant as well. The industry is an employer, and exporter, and a creator of innovative designs.

All of a sudden India has become the market if you want value for money jewellery. The panel comprised (in alphabetical order):

Samit Bhatta, Publisher, The Retail Jeweller; Sunil Datwani, Director, Gehna Jewellers; Avinash Pahuja, Director, ORO; Navin Sadrangani, Director, NYUZ; and . Samir Sagar, Partner, Manubhai Jewellers.

Given below are edited excerpts:

DNA: When we look at the industry, we talk about its strengths. We talk about areas that we are not very comfortable about. And we also talk about how to change the rules, so that you can go a lot further.

This time we take up the issue of gold: the same metal that is there with families, with farmers, and in the vaults. Cumulatively, these gold holdings become larger than the holding of any country in the world. At times people scoff that gold as a metal   is a better investment option than jewellery, because there are no making charges when you purchase metal. There is no dilution in the caratage. But there is a class that believes, there is additional value you get from jewellery.

So we see there are two markets and gold jewellery. There are advantages both have. Could we use that as a starting point to examine how the industry has been growing?

Sagar: Gold, as you said, goes to two markets. But at times a single consumer goes for both gold bullion and jewellery. So it depends upon his necessity at that time. Say, if he is just looking at investing some amount for future use, he will probably go for gold bullion and then when there a function in the family happening, somebody getting married, he will go for jewellery or he will convert that bullion to jewellery.

It appears as if different classes of people are investing there, but if you look at the retail consumer, he invests first probably in gold bullion. So as he, probably, builds up his bullion inventory for himself for later use. Then, when he has a function in the family, he converts it into jewellery. That is what we see.

DNA: Is that what you normally see?

DNA: I was not a gold person. But when I bought, I bought a piece of jewellery when my daughter was born. I didn buy bullion and then convert that into jewellery.

Pahuja: No, I wouldn say that it a large percentage cartier yellow gold love bracelet buying bullion and then jewellery or vice versa. It a combination. There are a lot of people who just go there and buy jewellery, like yourself. But there is   now the entire schemes of monthly deposit savings So you buying gold every month, maybe five grams, 10 grams, just like a SIP, where you systematically invest in gold periodically. And then when you have enough liquid gold you buy for exchange that for your piece of jewellery, because [smiling] it become a little more expensive than what it used to be at a time.

DNA: Yes, a lot more expensive.

Pahuja: So that does make a difference. That makes it simpler for the consumer to get into jewellery. It like your property with a 20:80 scheme.

Pahuja: But some have a simpler route. There are many people who wait for a wedding and do their entire buying off the counter.

DNA: Would it be possible to quantify the   or to give a break up of how much gold gets picked up as bullion and how as gold jewellery?

Datwani: I think not more than 30% would be bullion; not more than that. It could be less than 30%.

Sagar: Even the consumer is different.

You can say that the same customer purchases 30% of his gold as bullion. They need not be the same.

Datwani: Jewellery, yes, exactly.

Sadrangani: The bullion customer is predominately a male, maybe somebody who is playing the markets with gold. Maybe somebody who is thinking, I shouldn put all my money in the NSE (National Stock Exchange, the premier equity stock exchange in India), NSE bahut karliya, mereko bullion main bhi [translated; I have ut enough money in the NSE, I want to be in bullion as well] . I got attracted to the metal just because of the newpapers. So the newspaperpaper is telling me that gold is going up, down, up, down, up, down. What the hell is going on? Let me read about it. Then somebody tells me, I go to my jeweller and say, "yeh sab kya ho raha hai?" [What happening?]. The jeweller says, "nahi yeh bhi accha investment hai, aap ismein karo, ismein karo."[Translated: This is also a good investment opportunity. Take u some of this and this] Nothing happens. You going to need it for your daughter anyways, so you are not stuck. So there are a great number of men who have been attracted to the metal just because of it going up and it a security. There are some who are playing with it also. So there is another market that is playing with bullion, which is not even taking physical control of the gold.

DNA: Speculators they are the better they are the better than speculators.

Datwani: Gold is liquid. Anytime you want to cash it, it doesn take you Bhatta: Yes, in the middle of the night also you get Datwani: Across the counter; you give gold, you get cash. So it not like property. If you invest in property it might take you a long time to liquidate it. This is immediate. Absolutely.

Pahuja: It a safe haven. It a very, very safe way of keeping your things. Like, if you buying a gold jewellery in bangles or chains, then the labor is very, very low and when you if in case at a bad time, if you need to sell out   you don lose much at all. So it a complete safe haven.

Sagar: Certainly, what you want is gold   either as jewellery or as bullion in the form of coins or bars. This desire is driven by millions of people in this country.

Bhatta: And there a huge significance in terms of emotional, social and economics and which has been there historically. It not that it is being witnessed just today. Okay. And this is being bought by household savings and not really discretionary spending for consumption gthat you see in lavish cartier white gold love bracelet purchases on automobiles, for example.